Purple Arrow targets apartment communities with under-market rents and repositions them into competitive Class B+ buildings with focused management.

 

Purple Arrow creates value by turning neglected properties into desirable buildings with quality finishes while keeping rents at a sizable discount to Class A properties.

 

Our business plan includes the following elements: 

 

  • Renovate apartments to create modern interiors that appeal to renters

 

  • Update common areas, rebrand properties, create amenities and improve curb appeal

 

  • Streamline ease-of leasing through an onsite manager, descriptive floorplans, staged marketing photos and a have strong web presence

 

  • Enhance revenues by bringing rents to market, accurate utility bill-backs and instituting market fees for ancillary services 

 

Additionally, we create economies-of-scale by owning multiple properties in one market to develop a strong team of property managers, construction crews, and maintenance staff.

 

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